SALES OFFICE UPSIDE TOWERS
Design Project:
Sales office
Area:
330 m²
Client Request:
The client drew inspiration from the philosophy of mountains for their residential complex Upside Towers, naming each of the five towers after famous peaks: Everest, Atlas, Olympus, Elbrus, and Mont Blanc. The brief was to reflect the ideology of mountains and the spirit of freedom they embody within the design. The goal was to capture this sense of openness and grandeur without breaking up the large double-height space, while subtly incorporating the brand’s corporate identity.
Completed Project Stages:
- Initial Space & Layout: The design started with a vast, double-height space with towering ceilings. The key challenge was to maintain this expansive feel without visually cutting the space with the mezzanine floor. To achieve this, a flowing, curved ceiling was introduced that seamlessly connects the first floor to the upper level. As a bold accent, the ceiling was painted in bright green—Upside’s corporate color—which both grounds the brand identity and adds a striking visual element.
- Design Concept & Elements: The central idea was to create a space that evokes the openness of the mountains. Light tones were used throughout the lobby to make the space feel airy and dissolve any sense of confinement, much like the feeling you get when standing amidst mountain ranges. The ceiling features textured, non-woven fiber that mimics the appearance of clustered clouds, while a warm chandelier above the reception desk symbolizes the sun breaking through midday clouds.
- Material & Feature Selection: The sales office incorporates natural, rocky textures, the highlight being the reception desk, which was designed to resemble a mountain cliff. Each of the five towers being named after different mountains inspired the creation of five distinct meeting rooms. Each room was designed with a unique style reflecting the character of the corresponding mountain, and plants native to these regions were included to enhance the theme.
Challenges Solved:
- Maintaining openness: The design ensures that the space remains vast and free-flowing, with a curved ceiling to unify both levels without dividing the area.
- Mountain theme execution: Each meeting room was carefully designed to represent a different mountain, integrating unique elements like plants and natural textures.
- Incorporating brand identity: The corporate green color was boldly incorporated into the ceiling, creating a visual link to the brand while maintaining a modern, minimalist aesthetic.
Achievements:
We are thrilled to share that this project won first place at the prestigious WOW AWARDS 2024 in the real estate sector in the category of “POS Materials / Sales Office.” This achievement truly confirms the creative vision of the team and the high quality of the implementation.
A global leader in exquisite interior design, BALCON is one of the top interior design companies in Dubai, bringing together a distinguished team of architects, designers, project managers, and fit-out specialists.